Meet the girl who loves being a copywriter even though she’s our President and Account Director. However, don’t think one girl wearing all those hats means we’re a one-woman shop. In fact, Jane Perlaky is owner of an award-winning marketing firm located in downtown Boise, serving local and regional clients. But while most people in Jane’s position are quite happy to drop the title of “copywriter” when they add the other two, Jane won’t. And she has built her team based on just that. Be good at what you do and stick to it, regardless of what your other titles say you are. We think this says a lot about us as a team. We are an agency filled with a lot of people like Jane. People who have a chosen core talent in the marketing world. People who know it well. And people who perform it with passion every day.
The Agency team is comprised of efficient high-level thinkers with specific core competencies. They are teamed up based upon the needs of each client, resulting in a full-service shop that delivers award-winning work and infectiously positive attitudes.
Brand/Marketing Strategy & Research
Client/Project Management
Conceptual Messaging
Art Direction/Copywriting
Television/Radio/Video Production
Digital Marketing & Web Development
Media Strategy and Buying
Public Relations
Through market research, we found out the buyers of dairy products really didn’t know much about dairy farmers in Idaho. So we brought awareness to dairy farmers and their families using the positioning: WHERE GOOD COMES FROM. Primarily, TV spots and social media videos have helped consumers learn how hard dairy farmers work to bring us high-quality dairy products. Our newest campaign, WE ARE DAIRY WEST, has been produced to achieved our newest goal: let consumers know they are more than farmers. The dairy farmers in both Idaho and Utah not only are amazing farmers who produce high-quality milk from their beloved cows, but they also give back to charities, support their communities, create lots of jobs, practice sustainability, and literally feed families all over the world.
Jacksons Food Stores have a reputation for being a clean, well-lit facility with great customer service. However, our primary objective was to get people at the pump to come inside Jacksons Food Stores. Creating foot traffic was accomplished through use of multiple media channels including television, radio, store and pump signage. The way to get people in the store was through running specials on multiple products at a time (i.e., Pepsi 20-oz for $1) or through cross promotions with other businesses (i.e., $10 OFF Bogus Basin lift ticket with purchase of 12-pack Pepsi product). But how did we connect to our customers? We created a positioning line for our advertising campaign that simply said: HOW CONVENIENT IS THAT? This brand statement was a perfect way to sum up every product discount as well as how easy it was to get to one of their 230+ stores in 6 western states.
Franz Witte came to us asking for our help with a brand refresh for their landscape and nursery business. Through an online questionnaire, consumers were asked how they felt about the brand and for their key insights as to what they liked and didn’t like. It was almost unanimous in the responses. The Pink Flamingo was their favorite part of Franz Witte’s current brand (each location displayed many pink flamingos yard sticks in front of their nurseries to draw attention to their locations). We created a new marketing campaign, which included updating their logo and creating a new positioning line “Rooted Here Since 1971.” We developed compelling creative to get the refreshed brand out to the audience using television, truck wraps, billboards, ads and site signage. The overall campaign was very well received by Franz Witte’s current and new customers.
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